You’ll also learn how to establish an ongoing process to manage your content. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. This course equips you with critical content creation and management skills. Learners must have a Facebook account and an Instagram account helps. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.
Understand the major social media platforms, how they function, and what role they play in marketing.Understand how to become certified as a Digital Marketing Associate.Understand the landscape of traditional, digital, and social media marketing.You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.īy the end of this course, you will be able to: You’ll learn what social media marketing entails, including the history and the different social media channels that exist. This course lays the foundation of social media marketing. This specialization is also offered in Arabic, Portuguese, and Spanish.
The Professional Certificate is now ACE® recommended. We’ll provide you with the link once you’ve completed all the courses and passed the exam. Once you earn your Meta Certification, you’ll get exclusive access to the new Meta Career Programs Job Board-a job search platform that connects Meta Certified professionals with 200+ top employers who have committed to sourcing talent through its certification programs.
Upon successful completion of the program, you’ll earn both the Coursera and the Meta Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Meta Ads Manager. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.Īfter an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place.